THL

Business Challenge
The value of a new national dataset capable of explaining how family life, parenting, everyday choices and social conditions shape a child’s future would be immense. It would help make the entire nation healthier, resulting in productivity gains and healthcare savings in the hundreds of millions. But how to get expecting parents to participate?

Big Idea
Use AI to give expecting parents the opportunity to meet their future child and have a conversation with her/him. Turn research participation into a personal journey of discovery.

Big Impact
The campaign made the study, The Finland of Tomorrow famous and it motivated expecting parents to enroll in record numbers.