MLL

Business Challenge
Dangerous social media challenges are spreading faster than parents can keep up. While children encounter harmful and sometimes life-threatening trends daily, parents often learn about them only after damage has already been done. The challenge was to create a practical, scalable way to help parents identify emerging risks before they become tragedies.

Big Idea
Turn parents into an early-warning network. We created Lethal Trends to MLL, a free AI-powered warning service that allows parents to report dangerous social media challenges, monitor emerging risks on a live map, and receive localized SMS alerts when harmful trends begin spreading in their area.

Big Impact
The campaign created a new category of child-safety infrastructure: real-time social media threat detection for parents.